Projecting

In the world of rock climbing, we use the word “projecting” to communicate that we are working on a route that we can’t yet climb, but hope to by working out all the moves and gaining the strength and confidence to one day climb the route clean (without falling or resting), and in one push.

Back in 2011, my co-founder/long-time business partner and I started working together and ultimately formed our design consultancy, Stoked, in 2012. As we were taking the steps that most entrepreneurs make when starting a company, we, of course, had to come up with a name. We liked the word “Stoked” because it accurately portrayed the emotional outcome we were aiming for with our work. Then Anna (my partner) had the idea of adding a “.d” to the end to pay homage to our beginnings at the d.school at Stanford where we met and have been working for the past 10+ years. So we named ourselves “Stoke.d.  Then later dropped the “.d” because it confused the hell out of everyone.

After choosing our name, we then had to search for a domain name we liked. stoked.com was unavailable but whatever registrar we were using at the time offered up other suggestions, and one of those suggestions was stokedproject.com. We instantly fell in love in with this URL because it hinted at a sense of impermanence that felt creative and dynamic to us.  It signaled to us that we wouldn’t turn out like all those other consultancies that glommed on to their clients for several years because, at that time, we felt that would be a sign of failure. Back then, we thought our job was to teach organizations how to use design thinking so they could get to innovation quickly and consistently. We guessed (as well as new entrepreneurs can guess) that a sure sign of success would be short, one-off engagements where we shared what we knew, leaving organizations with everything they needed to innovate!

We were way off. Not wrong necessarily, but short-sighted in the ways that newbs can be short-sighted.

But this original notion we had around using the word “project” still feels important to me. Since I left Stoked at the end of 2020, I’ve engaged in several projects like learning how to write fiction, taking courses on mindfulness and creativity, volunteering my time, and ultimately starting a coaching business for high performers. 

I love that the climbing community verbed this noun: project. It has become my preferred philosophical approach to most things in my life.

I don’t want to go into the same office for 10 years and do the same thing over and over in slightly different variations. I prefer short-term engagements where I’m introduced to new problems or areas I know little about. I’d rather write the book, record the record, make the movie, work on a collection, then move on. Go learn something new, something additive, something fresh. This isn’t an argument against mastery. On the contrary, it’s an argument to apply the skill or field I want to develop mastery in and apply it in many areas, across many domains.

I’m a learner and a builder, not an operator. It took me several start-ups and a long time to learn this, but I know it now and am very comfortable with it. I embrace it.

And so here I am, sitting on a flight and wondering if there is some clever name I can come up with for this new project. My hope is that I find something that conveys the inherent impermanence of this work. A name that constrains me from getting too precious. It’s a project, and this project may last 5 or 10, or 20 years and it will evolve and grow to better serve those who have a need. I also hope this project has a natural conclusion so that when its time comes, there is space and time, and energy for the next thing. The next project.

Clocking Hours

I’m curious how many of you are out there using a meditation app or have a daily habit of sitting for 5 or 10 minutes but you’re not super sure if it’s ACTUALLY working or if you’re even doing it right. I get that. I’ve been sitting in meditation for almost a dozen years without a whole lot of noticeable progress. My meditation practice started as a means of trying to calm myself down in the midst of losing my best friend to cancer. I wasn’t there to get spiritual or gain insight into the workings of my mind. I was just trying not to freak out.

If you’re like me and wondering if that 5 or 10-minute daily meditation is doing what you’d hoped it would do, keep reading.

I started sitting multi-day silent retreats back in 2019 and have a goal of attending 1-2 annually. After covid shut things down for a bit, 2022 saw the retreat center open back up and I was grateful to get back to the mountains of northern New Mexico. 

But this year something changed for me last year. Something I didn’t expect or see coming. It’s what my dharma teachers refer to as “continuity of awareness”. Specifically, they were referring to this continuity that builds up over the course of a retreat where we’re meditating for 9 to 10 hours a day, for 7 days in a row. Our hope is to maintain that awareness as we leave the mediation hall and go brush our teeth or use the bathroom or go to bed. Eventually, when the retreat is over, the hope is that we take this continuity with us into our daily lives. And that’s what happened to me in a way that I’d never experienced before. I’ve maintained a continuity of awareness for the past couple of months that I’ve been back home.

What does that even mean? How’d it happen? And why should you care? 

Look, I’m a normal guy living a pretty normal life like the rest of you. I have work to do and household chores to take care of. I have a wife and a dog and friends and family and lots of moving parts in my life. I didn’t eschew any of those things in favor of this newfound continuity, but I did begin to place a higher priority on my meditation practice. A couple of years ago, my long-time mindfulness teacher asked me what my meditation practice looked like and I told him that I sat for 20 minutes a day, usually in the evening before bed and that I did that 6-7 days a week. Occasionally I’d throw on a guided meditation or use a mindfulness app if I felt stressed or off-base in some way. My teacher, having known me for a long time, suggested I try and sit for at least 30 minutes a day 5-6 times a week. The reason for this is that my monkey mind can be pretty damn active and loud and I need at least 20 minutes just to let things settle down, much less experience any actual peace or mindfulness. So when I got home from the retreat this year, I added an additional 30-minute sit to my day. I do it first thing in the morning before I have coffee (which honestly felt like something I would never deprioritize). So now I sit for 30 minutes in the morning and 20 minutes at night and add an occasional 10 minutes or so if I need to just breathe come back to my body. And this, I believe, is what has allowed me to maintain some of the continuity of awareness I built on retreat.

A few weeks ago during our weekly Dharma practice, I mentioned this to my teacher. I told him I’d been more present with my wife and that I’d had a new energy and awareness of my body and breath that I’d never had before. I asked if this was just residual juju left over from being on retreat, or if something shifted in me. Again, he asked about my daily practice and I told him I’d increased my time on the cushion and he said, “Man, that’s just clocking hours. And it works.”

And I was hit with the obvious realization that it’s always about clocking hours. Look, I’d love to blame Tim Ferris or any of those “life-hacking” people for giving me the idea that I could master anything I wanted to in a short amount of time by being more clever about my approach, but the truth is that I’m a bit lazy I think. I would prefer to gain mastery over something without having to actually do the work.  The same was true for me in early sobriety. I wanted the life of someone who was 9 years sober when I only had 6 months. In hindsight, I’m so grateful that wasn’t available to me. As a matter of fact, my sponsor used to tell me that I couldn’t handle 9 years sober at 6 months, but I didn’t believe him. Back then I thought having more time would make everything easier and I could fast forward through all the consequences of my actions from drinking. Like becoming an officer in the military without going through boot camp. We don’t get to short-circuit gaining experience or mastery.

Sidenote: I find it odd that I have such a strong work ethic and yet I’m always trying to figure out how to work less while.

But what I’m trying to get at here is what Ira Glass told us years ago, “Do a huge volume of work.” I won’t get good at writing because I’m a good reader or just because I so badly want to write well. I won’t reap the benefits of mindfulness if I don’t log time on the cushion. I’m not good at working with leaders and organizations because I chose to be, but because I’ve labored in that field for several years.

This is not new information. But it is a reminder that in order to get where we want to be, especially in a new domain, we have to clock the hours.

Buying new cushions or apps or singing bowls won’t make me more mindful, quite the opposite. I just need to sit down, get quiet, and do the work.

Browsing Twitter to see what my literary heroes are up to won’t make me better at writing, but sitting down and writing more shitty first drafts will put me on my way.

Time takes time. And I’m just gonna get back to the unsexy work of clocking hours.

If you’re not getting what you wanted out of your meditation practice, don’t give up yet. Try putting in some more effort. If you close your eyes and watch your breath for 5 minutes a day, try bumping that up to 10 minutes, twice a day. It’s only 15 more minutes out of your day, but it’s an additional hour and 45 minutes a week. That’s a lot more time spent trying to cultivate some awareness and insight. More time training that wily mind of yours and beginning to see through your old stories and behaviors.

Hell, if it doesn’t work for you, quit. Even the Buddha himself gave the instruction to question what we’re taught, to have our own experience, and draw our own conclusions. Don’t just meditate because every podcast out there told you to, do it because it’s paying dividends both in the moment and over the long term. If you’re not seeing results, shift something. And if you need help, ask for it.

A Punk Rockers Guide to Surviving Corporate America

Somewhere around the age of 12, I discovered skateboarding and its accompanying culture of punk music. New wave and alternative records blew my mind and changed the way I experienced life and became the lens through which I viewed everything. I knew instantly I was no longer so alone and I felt at home listening to those songs back then.

For the most part, as a kid growing up I considered most professional people to be lame-ass squares who’d sold out to the man for money. It only took a handful of years working blue-collar jobs making little money for ass-busting work before I realized that I could be OK selling out and sitting in the air conditioning and earning enough to not stress out all the time about whether or not I could pay my bills.

In my mid-20’s I started to get jobs that were slightly more professional and I found it hard to fit in and feel like I was a part of something, even though there was so much about those workplace cultures that made me feel itchy. How could I fit in and feel a part of and yet maintain some sense of identity?

As it turns out, I couldn’t. I got lost for a few years and wore khakis and button-downs and fuckin loafers and if you wear that stuff currently and love it, that’s great. Zero judgment. But I was doing it for the wrong reasons. I wore that shit in hopes of fitting in or flying under the radar so no one would notice me because I rarely felt competent to have the jobs I did. That’s alright though. I eventually got comfortable enough in my own skin to wear what I wanted to wear without thinking that it mean something. It’s just fucking clothes.

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Anyway, if you’re a punk kid moving into a more professional working environment and you’re feeling a little iffy about the whole thing, here are some survival tips for saving your sanity, maintaining your personal integrity, and hopefully thriving.

1. Be yourself. In small ways, if you absolutely can’t in more natural ways

2. Challenge the status quo. Not just to be contrarian, but to sincerely offer help and create a positive impact.

3. Create your own approach, processes, and systems from a new, fresh angle. Just because things have always been done a certain way, take the time to ask why and make sure the old way is still the best way.

4. Figure out your strengths and weaknesses early and play to them. If it feels like you’re swimming upstream, you probably are. It’s not supposed to be so hard.

5. Fuck what everyone else is doing. It doesn’t matter and comparison is the thief of joy.

6. Allow others to be who they are and hold your judgment. Just cause someone wants to wear a 3-piece suit doesn’t mean you need to be self-righteous about your hoodie and vegan shoes.

7. Be open to learning from everyone! Punk rockers hang with nerds and junkies and skaters and mod kids. Work with and be friends with smart, kind, and generous people no matter who or what they are.

8. Find your clique. Not so you can be socially elitist, but so you have a support system. People you can trust and talk to and bounce ideas off.

9. Trust your integrity. If someone doesn’t want to hire you because you don’t look a certain way, trust that it’s likely not the best job for you. If you’re only focused on money or other ego-feeding elements of a job, then you’re already headed for a disappointing ride.

10. There is no need to wear your personality like a battle flag. Be you, but don’t feel like you have to rub it in everyone’s face. No one gives a shit. Being “you” is for you, not for them.

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My Favorite Habits of 2022

A few days ago I stumbled upon a list of goals I’d made early in 2022. I’d only accomplished 2 of the 15 goals which was a little depressing,  but a couple of things became clear quickly:

1. As my future self, these were not goals that I really cared about. 

2. 2) I hadn’t even glanced at this list for the past 12 months. Out of sight, out of mind. (Dear future self, this is worth paying attention to!)

So, in an effort to not feel like the kind of guy that doesn’t accomplish goals he’d set for himself, I spent some time reflecting on 2022 in a more positive light. I took some great trips, made progress on my novel, started working again, exited a toxic business partnership, spent more time with my wife, and stayed healthy and fit, just to name a few.

But what seemed most remarkable were the number of new things I tried this year and what stuck as a result of adding value to my life! What follows are a few of those experiments that have become habits.

1. Meditating first thing in the morning.
   I’ve had a sitting practice for a dozen years but I’ve never meditated in the morning unless I was on retreat. Now, I wake up, brush my teeth, and go sit for 1/2 an hour before coffee or looking at my phone or doing any of the other things that get my mind racing. It has become one of my favorite moments of each day.
   It’s also worth noting that I sit for another 20 minutes at night before bed.

2. Drinking 20oz of water first thing in the morning.
   For as long as I can remember, coffee has been the first thing down my gullet in the morning but for the past few months, I have been drinking at least 20 ounces of water right after I wake up. This does 2 things that are supposedly good for me. 1) It rehydrates my body after sleeping for ~8 hours and 2) It delays my first cup of coffee which Andrew Huberman says is good for resetting our Circadian rhythms and maximizing energy.

3. Waking up earlier.
   For me, this is 6:00, but for you, that could be 4:00 AM or 9:00 AM. Historically I’ve always had a hard time getting up early, mostly because I like reading late into the night. But this past year I was in bed before 10:00 PM more often and only read for maybe 1/2 an hour or so which helped me wake up at 6:00 and start my day in a more intentional, less reactionary way.

4. Saying NO to good opportunities.
   I said “no” to a few “good” opportunities this year. This opened up space for me to say “yes” to better opportunities later down the road. This was often scary because as a self-employed person, I didn’t always know where the next payday was coming from or if it would ever come. But I try hard not to let my sense of scarcity make my decisions for me. This paid off handsomely this year!

5. Quit Packing My Calendar to the Max.
   I quit trying to maximize and optimize every-fucking-moment of my life. More days off from workouts. Lowered my annual reading goals. Just sit and have coffee with my wife on Saturday mornings instead of running out the door to do more shit. Maybe I’m just getting old, maybe it’s intentional. Either way, I feel healthier, smarter, more creative, and calmer as a result of not overbooking every minute of every day.

6. Exit toxic relationships.
   This year I got out of a bad business relationship. Yeah, these can be just as toxic and emotionally taxing as unhealthy romantic relationships. I can fall victim to sunk cost fallacy and try to make something work when it’s clearly going nowhere. This year I spent way too much money and energy on a business that was never going to make it. Getting out and letting go of the investment made so much room for presence with my wife and family and friends as well as opened up new space for thinking about what kind of work would be most fulfilling to me…coaching people one on one.

7. Started using a workout app.
   Takes all the guesswork out of my fitness routine. I just show up and follow directions. It has a timer and videos showing me all of the exercises. $30 a month. No brainer.

8. Started using the public library.
   I love supporting my local book store Parnassus, but this year I wanted to be more thoughtful about the money I spent. I saved about $600 on books. Specifically, I love the Libby app on my phone which allows me to check out books and audiobooks instantly.

9. Let that shit go.
   When talking about my long-held belief of “I’m not enough”, my AA sponsor told me it was time to put that shit down. That I’d been believing it and carrying it around for long enough, and that I could let it go now. So I did.

10. Mindfulness with money and spending.
    I quit being so thoughtless and careless with my spending. If I could practice mindfulness of breath or thoughts, surely I could be mindful of how and where I spent my money. So I started budgeting and waiting to buy things when I could comfortably afford them, and when I couldn’t I just went without which was surprisingly liberating!